Communication is the key to networking and growing your contacts and partnership, as it is for business in general. Just as important as what you communicate is how you do it and what method to use, which can help you make the communication much more effective.
More than ever there are many ways of communication, but since not all communication is the same or follows the same objectives, you need to communicate through the appropriate method on each occasion. Since the pandemic, we have all changed and adapted our communication style from in-person connections to other virtual forms (like Zoom, Teams, Skype) that have helped us to maintain connections.
To familiarise and get skilled with different methods of communication will help you enjoy successful relationship with agents and customers, despite the imposed Covid difficulties. Now, let’s have an overview of the communication methods available for networking.
Verbal Communication Methods
One of the most common and preferred forms of communication in business and networking is verbal communication. Talking to a partner face-to-face, through a video chat or a phone call, is one of the most natural and comfortable ways of communication, which feels more personal, collaborative and engaging compared to others.
We can use many different types of verbal communications, such as: In-person meetings, Virtual meetings, Phone calls, Seminars or Webinars, Business Presentations (virtual, in-person or video), Reviews and discussions, Social gatherings, etc.
Most of us are familiar and comfortable with verbal communication, including expressing ourselves and listening to others, which makes communication much easier. It also helps to make the message direct as it goes with your tone of voice and a context, making interpretation of the message clear, this can obviously be missed in an email or text message.
For many situations in business and networking, verbal communication can be the ideal choice, including:
Written Communication Methods
Written communication is just as common as verbal communication in business, particularly when you network with partners and agents that are far away from you.
Email, Text messages, Digital messages (like WhatsApp), Proposals, Contracts, Presentations and brochures, are some of the different types of written communication mostly used in business.
Written communication has many benefits, writing things down can help you structure your contents and ensure that your message is clear, complete and thorough—which can be challenging during verbal communication. Using written communication also creates a record of your exchanges; for example, if you’re having a conversation with a partner or customer about an operation and there is any discrepancy on the terms you can always look back to the information provided and agreed for clarifying.
Written communication is also easier than verbal communication in many circumstances. For example, let’s say you need to share the contact data of a new sales lead with your partner. You can send that information much quicker through an email or digital message.
In many business situations it can be extremely effective to use written communication, here are a few examples:
Non-verbal Communication Methods
Your message is what’s most is important. However, experts say that most of our communication goes non-verbal. Everything from your facial expressions to your body language and the gestures you make while speaking can actually send a stronger message than what you’re actually saying.
You can read here our previous article about key aspects and some cues of non-verbal communication.
The point is, your non-verbal communication is speaking just as loudly as your words. So, if you want to deliver effective communication in your business, it’s important to stay aware of what kind of message those non-verbal cues are sending.
Use These Methods of Communication to Increase Efficiency in Your Networking Strategy
Effective communication is an integral part of a successful business relationship. Now that you know the different methods of communication (and how they might play out in your business) you just need to put them into practice for fostering your contacts and business cooperation.